More sensible defaults and allow for overriding. Also make PDB installation
optional on Windows if RelWithDebInfo isn't the build type being used.
CMAKE_INSTALL_PREFIX defaults to GStreamer install location on Windows and
/usr/lib on other platforms.
PLUGIN_INSTALL_DIR defaults to CMAKE_INSTALL_PREFIX/gstreamer-1.0
LIBRARY_INSTALL_DIR defaults to CMAKE_INSTALL_PREFIX/
PDB_INSTALL_DIR defaults to CMAKE_INSTALL_PREFIX/
Some newer version of GStreamer requires the plugin name used in
GST_PLUGIN_DEFINE to match the name of the compiled module, excluding
libgst and the extension.